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What's New? Three Basic Questions About CRMs |
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The meaning of CRMs still eludes many small and medium sized Irish businesses today. They know that its time to streamline some of those processes that have become muddled over the years and to track their customer support and sales performance more rigorously. However, having relied on Excel for so long they are unsure of what to do next. On paper a CRM system sounds like the way to go, but beyond that they‘re still in the dark. In our experience we’ve found that those clients who are new to CRMs have three basic questions: ♦ What is CRM exactly? ♦ What can CRM do for us? ♦ What is the best CRM technology for us?
These are questions which we will try to address on this site over time by bringing you articles, tips and reviews relevant to these basic questions. This week, for example, we have two new articles: the first defines in general terms what CRM means and the second explains how you to define your needs before buying a CRM system. In our blog, we also review the new Zoho exclusively online CRM application and provide a tip sheet that tells you how to import leads in SugarCRM using a tab delimited datasheet. If you would like to see any other articles or have any questions please email us or add a comment to our blog.
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Most business people when they first come into contact with CRMs, see it exclusively as a technology, one that is going to make all their tracking headaches go away. This, however, puts the cart before the horse. Customer Relationship Management is about a methodology that once sufficiently thought out according to your specific business needs then has the technology incorporated around it. |
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How To Define Your Needs Before Buying CRM |
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Like many other business trends, the pressure to keep up with the latest technology developments and hold on to your competitive edge can often lead to rushed and poorly researched decisions.
Such is the case with Customer Relationship Management and its enormous industry growth and migration rates. Many CEO's have been left scratching their head, wondering how to keep up and which CRM product is right for them? |
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Why Sales People Need CRMs |
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CRMs - what’s in it for the lowly sales person? Richard Greenane, in his latest blog post says that this is a question that he gets asked quite often. "Sales people who don’t see a direct benefit to them to update a CRM system will often fail to update it correctly or at all". Read the rest of the Richard's thoughts on how to demonstrate to sales people why using a CRM system is to their benefit in our Blog.
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CRM Ireland recently completed the installation and configuratin of a hosted solution for Constructive Intervention, a business training company based in Louth but customers throughout the north east. Gerry Moan, Managing Director of Constructive Intervention, was looking for a way to formalise the development of prospects. They had previously been using Excel spreadsheets for the task but the sheer volume of business they were doing was starting to show the limitations of this approach. Continue reading
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Sales work doesn’t come naturally to everyone. Whether you think your tan isn’t brown enough or you have more or a rubber neck than a brass neck – it remains a skill that many budding entrepreneurs consider a bit of a dark mystery. In this article we discuss a way of putting together a basic Customer Relationship Management solution using Excel that will make selling less about practicing the black arts and more about invoking a practical solution to generate sales. |
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